We are so excited about what makes us unique that we decided to build our brand around it. We are most passionate about our commitment to high level of product quality, technical and sales support, and profit margin for our customers. Our new look is about communicating this message; our company ethos of trust and reliability; and our core skills. Building a brand right takes time, so we're launching with our website, a sampling of the new, clean, modern and engaging look across the product lines and in our collateral assets. New packaging will be a rolling change over the next few months.